The Essence Festival of Culture is ending in New Orleans with performances by Janet Jackson and a special tribute to Frankie Beverly & Maze.
Tracking Beryl: Little to no rain for San Antonio as storm’s path shifts east, flooding rains from Houston to TexarkanaFILE - New Orleans Mayor Latoya Cantrell speaks at a ribbon cutting ceremony, Nov. 5, 2019, in Kenner, La. New Orleans officially opened its arms in welcome Thursday, July 4, 2024, to the thousands of people descending on the Big Easy for the 30th annual celebration of the Essence Festival of Culture. Cantrell thanked Essence for the longstanding partnership.
“Historically, as Black people, sometimes we're not sure where our heritage comes from,” Tubman-Zawolo said."America is just one place. But within America there’s a melting pot of different Black cultures: Africa, Latin, Europe, the Caribbean. Understanding that allows our power to be even greater." She noted similar connections through the Food and Wine stage, where discussions highlighted Caribbean and African cuisine; the Soko Market Place, where vendors from all over the world shared their craft; and on the Caesars Superdome stage, which spotlighted Caribbean and African artists including Machel Montano of Trinidad and Ayra Starr of Nigeria.
The festival's impact on the city and state has surpassed $300 million, with more than 500,000 people visiting since 1994.“The locals are being incorporated in a manner that we can see and touch and feel and smell. That has been a part of the evolution of Essence,” Cantrell said.
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