The ice cream bar's current moniker will change as the company behind it commits to racial equality.
Trademarked in 1921, the name"Eskimo Pie" uses an outdated term for the native peoples of northern North America.
“This move is part of a larger review to ensure our company and brands reflect our people values,” Marquez said. Mars, Inc. — the company that distributes Uncle Ben’s rice, whose branding is criticized as a racial stereotype — announced that theConagra Brands, which owns Mrs. Butterworth’s brand pancake syrup, said it willof the product in recognition of the company’s role in “eliminating racial bias.” Similarly, B&G Foods Inc. said it will begin a review of the branding and packaging of its Cream of Wheat hot cereal, which features a Black chef mascot.
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