The designer's first store outside of London is located at Shinsegae Gangnam, the upmarket shopping mall in the most affluent part of the capital.
on Friday unveiled its first store outside of London at Shinsegae Gangnam, the upmarket shopping mall in the most affluent part of
A partnership with Shinsegae International, the 762-square-foot store comes with an overarching periwinkle hue — a tone inspired by Georgian-era interiors — with warm cedar wood details and brass fixtures sitting alongside custom-designed mannequins in pale alabaster. The store carries a selected range of items from the brand’s pre-fall and fall 2024 ready-to-wear and accessories collections.The brand said the Seoul location mirrors the design elements of the London store, as both aim to evoke a feeling of home for theAt the back of the store is a folding screen with a portrait painting of Erdem’s mother by British artist Kaye Donachie.
Shinsegae International, an affiliate of Shinsegae Group, one of South Korea’s largest retail conglomerates that was directly owned by Samsung Group until 1987, is the biggest and oldest player in the luxury import business in the nation. It serves as a local partner for companies like OTB, Giorgio Armani, Rick Owens, Stella McCartney, and Sacai.
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