Entrepreneurs' knowledge gap filled by innovative programme

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Entrepreneurs' knowledge gap filled by innovative programme
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SPONSORED | Through its Collective Shapers initiative, MetropolitanZA aims to equip young entrepreneurs with specialised knowledge and technical skills in various sectors.

09 November 2022 - 15:59

“By equipping entrepreneurs with the relevant tools, the programme aims to create more income-generating opportunities through business development,” says Phumla Mavundla, head of marketing: product and channel at Metropolitan. More than just providing a financial injection for the successful participants, Collective Shapers involves a five-month programme designed to put the participants through their paces, arming them with the knowledge required to build sustainable businesses.

We identified pitching as an area of improvement for many of the shapers and therefore incorporated it into the programme“Many of us are familiar with shows likewhere we have seen many brilliant ideas fail to materialise because of poor presentation skills,” Mavundla says. “When trialling the initiative in Limpopo in 2021, we identified pitching as an area of improvement for many of the shapers and incorporated it into the programme.

The five-month programme addresses this through the “Feasibility Studies of Business Plans” module, where participants are equipped with skills to interrogate the financial viability of their business, thus ensuring sustainable future growth.

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