SPONSORED | Working with BULLDOGGIN was a life-changing moment for Ladydu_sa because they activated her vision, she says. Bulldog Gin was able to tell her story and show people who she really is. BeginBold
Lady Du wowed during her recent tour of the UK, playing to appreciative crowds.hit maker is known for her bold attitude and transparency on being in the music industry, as well as her passion for helping out upcoming artists with useful insider tips. She’s become a household name and a fan favourite, so it’s no wonder she’s the perfect fit forOne of the leading voices in the booming amapiano genre, the 31-year-old recently concluded her UK tour, supported by Bulldog Gin.
UK audiences have taken to the amapiano sound like ducks to water. You don’t need to go further than the comment section of your favourite “piano” artists’ YouTube feed to see how much the genre is appreciated there. She’s even been instrumental in some of the many hits churned out by the genre, having written songs for singer Kamo Mphela, DJ Mr JazziQ and rapper Boity.
The beverage maker and Lady Du first partnered in 2021 for the Begin Bold digital storytelling series. In this visual campaign, Lady Du touches on how your background doesn’t determine where you'll end up — it’s all about how you handle yourself. “It doesn’t matter where you come from or what connections you have. Find your light. It starts with you. Working with Bulldog Gin was a life-changing moment for me, because they activated my vision,” says Lady Du. “Sometimes you have a vision and you want to show everyone who you really are and how you live, without creating an alter-ego. Starting the Begin Bold campaign was such a great thing for my vision of my career — Bulldog was able to tell my story and show people who I really am.
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