Today's Business Headlines: 02/19/2026
in the US late Thursday and slashed the price of its most-expensive model, Cyberbeast, as the electric-vehicle maker struggles to find buyers for its pickup trucks. The Cybertruck was touted by CEO Elon Musk as a futuristic competitor to mass market pickup trucks from legacy brands such as Ford, but Tesla has now priced the new dual-motor, all-wheel-drive model at $59,990, making it the company’s most affordable Cybertruck yet.
The Cybertruck was touted by CEO Elon Musk as a futuristic competitor to mass market pickup trucks from legacy brands such as Ford, but multiple recalls and quality control issues plagued the car and turned prospective customers away.In response to a user post on X about the new variant, Musk said the price tag was effective only for the next 10 days. It was not immediately clear what the model will be priced at following the limited-time offer and Tesla did not immediately respond to a request seeking clarification.With the price cut, Tesla looks to be discontinuing its “Luxe Package” for the model that included Supervised Full Self-Driving and free access to its Supercharger network.Amazon's latest round of sweeping layoffs hit hundreds in New YorkThe head of Tesla’s Cybertruck program, Siddhant Awasthi, announced his departure from the company in November last year amid slow sales.Tesla sales have notably sagged as it has introduced fewer new models over the last several years while rivals snatch market share. Musk’s far-right political rhetoric and the elimination of EV incentives have also alienated some customers.Musk has diverted his attention from EV manufacturing to other business lines, looking to transform Tesla into a robotics and self-driving company.Price cuts have become a key part of Tesla’s 2026 strategy, lowering entry prices to attract more cost-conscious buyers. Analysts have warned that a greater share of lower-priced vehicles could keep pressure on margins unless Tesla can offset the impact through reduced manufacturing costs or stronger revenue from software and services. Musk said last month that the company would end production of its Model X SUV and Model S sedans and instead use the space in its California factory to make humanoid robots.'Unbelievable' WH-Pakistan deal to redevelop NYC's Roosevelt Hotel raises more questionsOur favorite K-beauty brand just launched thickening hair care, and it’s already getting rave reviewsUSA women’s hockey, Alysa Liu made history in Milan | Back Page Banter The Cybertruck was touted by CEO Elon Musk as a futuristic competitor to mass market pickup trucks from legacy brands such as Ford, but multiple recalls and quality control issues plagued the car and turned prospective customers away.Musk has diverted his attention from EV manufacturing to other business lines, looking to transform Tesla into a robotics and self-driving company.
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