When TicketMaster melted down in November under the avalanche of Taylor Swift fans trying to get concert tickets, the company blamed bots. The implication: 90% of TicketMaster’s site traffic was artificial.
And that means bots are big business.
Ticketing is a big vertical for e-commerce cheater bots, but so is sneakers, or running shoes, which have become big collectible items in the past decades. In other words, this is not just a few individuals trying to get early access to products to resell. It’s basically an industry.That has impacts on people who need baby formula or other necessities. And Sodemann says he’s seen evidence of this during crisis times: the supply chain challenges, the baby formula shortage, Hurricane Ian in Florida in September, and even the war in Ukraine.
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