Dothan City Schools launches new Wolfpack branding

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Dothan City Schools launches new Wolfpack branding
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New wolf-pups are coming to Dothan City Schools, DCS announced in a statement on Monday.

DOTHAN , Ala. -

Along with a new wolf-pup mascot, each of the 10 elementary schools will also gain a new logo developed by Rhodes Branding, a strategic marketing and branding agency based in Columbia, S.C. The process for each school community included collecting teacher and staff feedback through surveys. Students submitted their creative votes on the final wolf-pup mascot for their schools via coloring sheets.

The branding project culminated on Friday with a traveling pep rally and celebration. A district bus, known as “Wolf Force One,” took the Dothan High School cheer team and Pride of the Wolfpack Marching Band members to each school where they revealed the new logos to students, teachers and staff.

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