After a week in which West promoted antisemitism and white supremacy, his business partners, from Adidas to Def Jam, may be distancing themselves from the star.
in 2011, the fashion industry will let you return to work if it believes in your talent and commercial viability.
Big brands recognize that creative minds like Ye’s can sometimes be unpredictable or problematic. But companies will struggle to justify partnering with him again after his recent outbursts, according to Americus Reed, a professor of marketing at the Wharton School of the University of Pennsylvania. Carter told Andscape: “I believed he was capable of a respectful discussion and he was ready to address all his recent comments. Unfortunately, he used ‘The Shop’ to reiterate more hate speech and extremely dangerous stereotypes. We have made the decision not to air this episode or any of Kanye’s remarks.”
Last week, Owens tweeted that JPMorgan Chase had closed its banking relationship with Ye. The claim gained traction on right-wing media as evidence of West’s alleged “cancellation” by financial institutions.
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