A win for the good guys. Evidence points to altruism as being an important factor for women when choosing a mate, writes MartinGraff007
Desirability ratings of attractive men increased when they were also described as altruistic. Physically attractive and altruistic men become more desirable than the total value of these two traits independently.
Men who were just altruistic were perceived as more desirable than those who were just attractive. Bad guys are generally seen as the types of men who do what they want. They break the rules and behave with little regard for what anyone else thinks. Furthermore, in popular culture, bad boys are often portrayed as being more desirable to women. However, studies have found that men actually tend to show more concern for others when in the company of potential mates; in other words, they behave more altruistically. Furthermore, women sometimes show a preference for men who behave in this way, possibly because such behaviour indicates that a man will be a good partner or a good parent.Exactly how important a characteristic is male altruism for women when selecting a partner? Is it as important as physical, for example? Furthermore, does altruism become more or less important depending on whether it is being considered for a long-term relationship, or a short-term relationship ? A study by British researchers Daniel Farrelly, Paul Clemson, and Melissa Guthrie aimed to examine how women’s desire for men described asdepended on whether they were being considered for a short-term or a long-term relationship. They also assessed the extent to which this desire was influenced by men’s physical attractiveness . The researchers presented their female participants with pairs of photographs of high and low physically attractive men, along with different scenarios describing situations where the men could behave altruistically or not.Person S and Person T are both at a picnic beside a river that has a fast current, and they see a child being swept down the river, gasping for breath. A woman cries ‘‘Help! Save my child!’’Person E and Person F are walking through a busy town and notice a homeless person sitting near a café.Person T hears the mother’s cries and decides to jump in the raging river to try to save the child. Person E decides to go into the cafe to buy a sandwich and a cup of tea to give to the homeless person outside.Person F pretends to use his mobile phone and walks straight past the homeless person. In summary, participants were presented with high physically attractive men and low physically attractive men acting altruistically or non-altruistically. They were also presented with photographs of high and low attractive men accompanied with neutral scenarios, where each man was described as behaving neither altruistically nor non-altruistically . All their female participants were asked to rate how desirable , each of the men in the scenarios would be for either a long-term relationship or a short-term relationship.Overall, women found altruistic men to be more desirable than less altruistic men, thus illustrating the importance of altruism in partner choice. However, when they compared preference based on type of relationships required, women found altruistic men to be desirable for long-term relationships, whereas non-altruistic men were rated as more desirable for short-term relationships. It seems that rather than being unimportant in short-term relationships, altruism is actually undesirable. So, what does not being altruistic mean for short-term female mate choice? Could it even be that female choice in short-term relationships is related more to a preference for undesirable traits such as
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