After facing public accusations of mistreating employees, Djerf Avenue founder Emma Chamberlain issued a public apology on Instagram. While not explicitly denying the claims, she acknowledged her shortcomings as a leader and expressed commitment to improving the company's work culture.
, seemingly speaking directly to her 3 million fans and followers, after making a public statement to news outlets late last week.
As hundreds of Instagram users pointed out in the comments section, Djerf did not explicitly deny any of the accusations, the most alarming being that Djerf allegedly reserved a specific toilet for herself and her “favorite” employees. When an unauthorized employee used the toilet, she made them scrub it as punishment. The report also claimed Djerf swore at her employees, made them cry, and responded negatively to campaign photos featuring a plus-size model.
This echoes what Djerf Avenue chief operating officer Pernilla Bonny said in a statement last week. “We are aware that there have been challenges in our workplace environment, and we have taken responsible and structured steps to address these issues,” she told the Cut, adding that the team is taking a “comprehensive approach to improving the workplace environment” at Djerf Avenue.
Apology Djerf Avenue Workplace Conduct Emma Chamberlain Employee Mistreatment
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