In a new bombshell report published earlier this week, Swedish influencer and entrepreneur Matilda Djerf has been accused of bullying, fat-phobia, and favoritism by her current and former Djerf Avenue employees.
, her multimillion-dollar fashion brand, spoke to the outlet about the company’s toxic work environment and anonymously shared their stories in an accompanying video.
The Scandi “It” girl reportedly swears at her employees and often makes them cry. “Every day, there’s a psychological terror in that office,” one person said. She’s also accused of being fat-phobic. In response to images of a plus-size model, Djef allegedly said: “We have to reshoot this, because she looks so fucking fat in these clothes. We can’t show that.” Interesting behavior, considering Djef Avenue has long prided itself on being inclusive.
She continued: “However, I do not recognize myself in all the claims that have been made and choose not to comment on individual cases. However, I think it is valuable that this is highlighted, as it gives both me and Djerf Avenue the opportunity to develop and become better.” But Djerf Avenue COO Pernilla Bonny confirmed that the company’s founder does, in fact, have her own toilet. In a statement to
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