Inside Disney, some worry that the company has become hooked on price increases, potentially alienating its most loyal customers - the middle class.
Disney Parks is responding to a report criticizing the company's skyrocketing prices that are making theme park visits even more unattainable for middle-class families. This comes after the Wall Street Journal published a report claiming that officials at the Walt Disney Company who work in park pricing admit that the theme park experience has become unaffordable for the average American as executives have grown "addicted to price hikes.
For a family of four, a typical four-day visit with a stay at a budget Disney hotel cost $4,266 in 2024 — up from $3,230 five years earlier, according to the WSJ.SUGGESTED: Disneyland 2025 events calendar: 90s, Sweethearts, Stars Wars nites dates revealedDisney, however, insists that more affordable options exist, arguing that a similar trip could cost as little as $3,026.
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