Disney CEO Bob Iger reportedly thinks park prices are too steep

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Disney CEO Bob Iger reportedly thinks park prices are too steep
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“He’s killing the soul of the company,” Bob Iger reportedly said of Bob Chapek, before returning to Disney as CEO.

Although theme park demand is sky high, customers have griped that prices have become stratospheric and the and the overall experience at the parks isn’t as good as it was pre-pandemic.

According to The Journal, Iger, who ran Disney from 2005 through 2020 and served as chairman through the end of 2021, felt that his successor focused on Disney’s streaming business to the “detriment” of the firm’s theme parks and TV unit.Bob Iger ran Disney from 2005 through 2020, before recently taking the reins once again.The report did not specify which prices Iger was concerned about, as both ticket prices, along with merchandise and concession prices were increased.

earlier this year. Chapek told investors in May that customers were spending 40% more at Disney’s theme parks than before the pandemic.starting Dec. 8. Currently, the most expensive ticket is $159, but soon it will be hiked to $189. The cost of annual passes will also jump.. and bumped the cost of its line-skipping add-on, Genie Plus.Under Chapek, fans griped that Disney “lost its magic” as families scrounged to afford entry to theme parks.

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