A whopping 88 percent of diners are prepared to spend more during the upcoming holidays than they do on a regular night out, according to Tock data.
Alexander Hamilton Signed This Copy of George Washington’s Neutrality Proclamation. Now It’s up for Grabs.A whopping 88 percent of people are prepared to spend more during the upcoming holidays than they do on a regular night out, according to a new survey from reservation platform. A healthy 17 percent would increase their spending by 50 percent or more, the data shows. After facing several rocky years, the hospitality industry will likely appreciate the extra cash.
Of the more than 1,000 diners polled by Tock, an impressive 68 percent said they planned to celebrate the holidays at restaurants or bars. While that could mean an intimate date night or cozy family dinner, more than half of the respondents said they’re planning parties of eight or more people. After years of pandemic-influenced small gatherings, holiday parties may be back.
As for what these diners are looking for when they go out this holiday season, 44 percent would shell out for themed meals and 39 percent would like multi-course feasts. As for add-ons, 62 percent of people are most likely to pay for dessert, followed by holiday-themed gifts , wine pairings , and festive non-alcoholic options .“Diners are actively seeking out meaningful, experience-driven celebrations,” added Tucker. “Restaurants that tap into this desire for connection are likely to thrive.”.
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