A growing number of restaurant customers are choosing to eat alone. Restaurant reservation site OpenTable says solo dining reservations in the U.S. increased 29% over the last two years. They’re up 18% this year in Germany. Japan even has a special term for solo diners: “ohitorisama.
Solo dining reservations have increased by 29% in the U.S. over the past two years, with similar rises in Germany , the UK, and Japan , driven by factors like remote work, changing demographics, and a growing interest in solo travel. While some restaurants are hesitant to accommodate solo diners, others are embracing the trend with tailored experiences to cater to the growing market.
“The social norms have changed. People don’t look at solo diners anymore and think, ‘You must be a loner,’” Mattila said.. In 2019, the Pew Research Center found that 38% of U.S. adults ages 25 to 54 were living without a partner, up from 29% in 1990. In Japan, single households now make up one-third of the total; that’s expected to climb to 40% by 2040, according to government data.
“It’s almost like the world hasn’t caught up with this idea that we are on our own because we want to be on our own and we’re independent and empowered,” she said. “We can go into any restaurant we want and have a table for one and feel good about it.” Restaurants aren’t always thrilled to seat a single diner at a table that could fit more. A Michelin-starred London restaurant, Alex Dilling at Hotel Café Royal, caused a stir last year when it started charging solo patrons the same price as two customers. Its eight-course dinner tasting menu, which includes caviar and Cornish squid, costs 215 pounds per person.
“While there may be a short-term loss there, I think we’re kind of playing the long game and establishing ourselves as a place that’s truly special,” said Drew Brady, chief operating officer at Overthrow Hospitality, which operates 11 vegan restaurant concepts in New York.since the pandemic, and says they’re evenly split between men and women. At the company’s flagship restaurant, Avant Garden, they make up as much as 8% of patrons.
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