If you see a stark uptick in Italian children being born nine months from now, well, you know exactly who to blame for hogging all the Durex.
fashion house Diesel thought it would be funny or subversive or ironically sexy, maybe, to construct a condom “mountain”—that is literally how the brandit to CNN—for its Fall/Winter 2023 runway show. I am sorry to report, however, that the display designed intentionally for virality is not purely an artistic choice but the result of a partnership with condom brand Durex.
. Attendees received invitations that arrived in Durex packs, and a post-runway press release announced that Diesel is set to house 300,000 condoms across its stores come April. Whether those condoms will be sold to customers or given out to sex-positive store employees is unclear. “We like to play at Diesel, and we are serious about it,” creative director Glenn Martens wrote on the brand’s website. “Have fun, respect each other, be safe.”Cheugy partnership aside, I take an absurd amount of joy in watching celebrities and influencers pose in earnest in front of the condom mountain in the name of fashion. Julia Fox was there with her child; so wasHaley Lu Richardson, who enjoyed her first-ever front-row seat.
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