The move represents a real estate consolidation by VF Corp., which owns Dickies and Vans as well as outdoorsy brands the North Face, Timberland and JanSport.
Dickies, one of the best-known workwear brands in the country, will move its headquarters from Fort Worth to Costa Mesa to be with its sister brand streetwear icon Vans. The decision marks a rare reversal of a string of business headquarters moves from California to Texas. High-profile departures include Chevron, one of world’s largest oil companies, which said in August it would relocate its headquarters from San Ramon to Houston.
'Clearly you're making a decision like this for operational efficiency,' said Miserandino, chief executive of industry trade publication RetailWire. Denver-based VF has faced financial headwinds in recent years with the company's net revenue declining annually since its 2022 fiscal year. The company has a revitalization strategy centered on its Vans brand that was down 11% in revenue the second quarter ending Sept.
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