Dickies, whose roots reach back to 1922, is moving its headquarters to Costa Mesa, Calif., according to a spokesperson. The move will affect about 120...
Dickies, whose roots reach back to 1922, is moving its headquarters to Costa Mesa, Calif., according to a spokesperson. The move will affect about 120 employees.The Fort Worth company is part of VF, which owns other clothing brands, and will be joining the campus of Vans, one of its sister companies. The relocation is expected to be completed in May of next year.“This move allows VF to further consolidate its U.S.
VF, whose brands also include The North Face and Timberland, has been under pressure as sales have been declining and it takes steps to become more efficient. Revenue fell 6% in the quarter ended Sep. 28., one of Fort Worth’s oldest family-owned companies, for $820 million in cash in 2017. Its roots go deep in the region. For example,has been the official outfitter of the State Fair of Texas’ Big Tex. Also, there’s the Dickies Arena, a large venue for concerts and other events in Fort Worth.
Williamson-Dickie started out selling bib overalls to ranch hands in Texas. Twenty years later, it added women’s and children’s apparel. It expanded to dress oilfield workers all over the world including the Middle East and North Sea. In the 1990s, Dickies became a big pop culture brand worn by teens and young adults. Rappers have favored its work pants, and skaters liked its bib overalls.
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