Delta Air Lines and Shack Shack are bringing burgers 30,000 feet into the air with its new collaboration, but there are some concerns that come with this meal taking flight.
If you find yourself craving a juicy burger mid-flight, you will soon be able to order one, so long as you're sitting in first class. Delta Air Lines has partnered with Shake Shack to bring its staple cheeseburgers to 30,000 feet in the air. The partnership officially launches on Dec. 1 on flights out of Boston with the intention of expanding to other markets in 2025, Delta announced in a recent press release.
delicious cheeseburger is an iconic comfort food – our customers know that, which is why burgers are one of the top ordered menu items we offer, and we’re thrilled to elevate the offering with Shake Shack,' Stephanie Laster, managing director of onboard service, said in the release. 'However, our partnership with Shake Shack goes beyond the burger.
The meal is then completed with chips, a side Caesar salad and a dark-chocolate brownie, the release reported. 'At Shake Shack, we’re always looking for new and innovative ways to meet our guests where they are, even at 35,000 feet,' said Michael Kark, president of global licensing at Shake Shack. 'Taking our beloved cheeseburger to new heights, Shake Shack is proud to partner with Delta as we elevate the in-flight dining and hospitality experience for travelers across the country.
What is new here is Delta offering Shake Shack burgers on an ongoing basis, as a pre-order selection for domestic first-class passengers,' Leff said. 'It's an option that no one has to take . So that's a good thing!' Leff wrote via email. Leff said certain challenges could come up when attempting to take a burger into the air, such as reheating the patty in the plane galley. Problems may include hard buns, burnt cheese and other issues, he said.
The staple burger's side of fries is not included in the Shake Shack meal, which Leff says eludes an issue when it comes to reheating fries while on board. 'They're limiting risk, though, in serving chips rather than fries. Reheating fries is just as tough, and few airlines execute this well,' Leff said.
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