Delta Air Lines scales back changes to its loyalty program after a revolt by customers

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Delta Air Lines scales back changes to its loyalty program after a revolt by customers
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but it still plans to reshape SkyMiles to favor big spenders over customers who take the most flights.“I have read hundreds of your emails, and what’s been most clear to me is how much you love Delta and the disappointment many of you felt by the significance of the changes,” Bastian wrote.

The airline proposed to make spending with Delta the only way to reach elite status — no longer counting flights taken or miles flown. In simplifying the path to status, Delta sharply raised spending requirements for each SkyMiles level. For example, it will take 5,000 “Medallion qualifying dollars” for Silver, the lowest of four levels, down from 6,000 in September. Currently, customers can reach Silver with as few as 3,000 qualifying dollars or points if they take enough Delta flights, and no points if they accumulate enough miles.

The changes take effect next year, when travelers will be trying to qualify for elite status in 2025.

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