Dell’s ‘Unified Branding’ Is Completely Confusing

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Dell’s ‘Unified Branding’ Is Completely Confusing
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The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.

Dell is deciding to shake things up for the new year. It is dropping nearly all of its laptops’ branding, which includes the popularand Latitude, in favor of something it claims is simpler. So, what is Dell calling this new generation of AI laptops? Well, it’s just Dell.

At its annual press conference, Dell explained that its “Unified branding across Dell’s PC portfolio makes it easier to find the right PCs.” Is that true? Let’s take some of the rebranding a little closer. Here’s where things get confusing. The Latitude is part of the Dell Pro line, which includes base, Plus, and Premium configurations.

So, if you were looking for a new work laptop, you’d probably want a Dell Premium. Or a Dell Pro Premium. Or Dell Pro Max base model. Visually, these are different laptops, but I wouldn’t know that based on the names.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

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