Dell has announced a confusing new naming scheme for its laptops, desktops, and monitors, replacing familiar names like XPS, Latitude, and Precision with a system based on three main lines (Dell, Dell Pro, and Dell Pro Max) and three sub-tiers (Base, Plus, and Premium).
The tech industry's trend of labeling everything “plus,” “pro,” and “max” continues, with Dell introducing a new naming scheme that has left many bewildered. At CES 2025 , Dell announced it is phasing out familiar names like XPS , Inspiron, Latitude , Precision , and OptiPlex from its new laptops, desktops, and monitors, replacing them with three main lines: Dell (simply Dell ), Dell Pro, and Dell Pro Max.
Adding to the complexity, Dell is introducing three sub-tiers within each main line: Base, Plus, and Premium. This results in product names like the Dell Plus 32-inch 4K QD-OLED monitor and Dell Pro Premium laptops. The future might even bring products like Dell Pro Max Plus. Dell's Pro Premium laptops, for example, are available in 13-inch and 14-inch sizes, making their full names Dell Pro 13 Premium and Dell Pro 14 Premium. These are essentially replacements for the outgoing Dell Latitude laptops. Dell's renowned XPS line, a long-standing name in premium laptops, is being absorbed into the new Dell Premium models, falling under the base-tier Dell line but at the Premium sub-tier. While this represents a significant brand overhaul for one of the world's biggest PC manufacturers, Dell isn't making the transition all at once. Existing products launched under XPS, Precision, and other retiring brands will continue to be sold. However, once discontinued, they will be replaced by Dell's new naming scheme concoctions like Plus, Premium, Pro, and Pro Max. Until Dell fully transitions its product lines, there will likely be confusion as customers compare current XPS laptops with Dell and Dell Premium models, or businesses grapple with a mix of leftover Dell Precision notebooks and newer Dell Pro Max, Dell Pro Max Plus, or Dell Pro Max Premium models
Dell Naming Scheme Laptops Desktops Monitors CES 2025 XPS Latitude Precision Pro Plus Premium
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