Millions of single Americans are predicted to jumpstart their romantic pursuits on Dating Sunday, the busiest day for online dating. Tinder anticipates a surge in activity, reflecting the renewed hope for love in the new year.
Millions of single Americans seeking a fresh start in their romantic lives are expected to flood dating apps this Sunday, marking the unofficial ' Dating Sunday ' – the year's busiest day for online romance. Tinder , the self-proclaimed 'Super Bowl of apps,' expects a 22% increase in messages and an 18% jump in likes compared to a typical Sunday. It's a time for new beginnings, and finding love is at the top of many people's lists, according to dating experts.
The first Sunday of January has organically emerged as the busiest day for online dating. Tinder reports a 20-minute faster average response time on Dating Sunday compared to other Sundays, reflecting heightened user engagement. Platforms capitalize on the increased traffic with dedicated marketing campaigns. Tinder, for example, launched its 'It Starts with a Swipe' campaign coinciding with Dating Sunday, encouraging users to take the first step toward potential connections. Studies show that 2025 will be about embracing clarity, connection, and spontaneity for singles. Tinder has identified emerging trends for this year, including Loud Looking, Kiss-met and Nano-ships. 'Loud Looking empowers singles to confidently state their desires, Kiss-met celebrates those magical, spontaneous moments, and Nano-ships highlight the significance of even the smallest romantic connections,' Tinder says. Highlight your hobbies and interests to attract like-minded individuals. Tinder says it sees relatively high usage leading up to Valentine’s Day, with usage leveling out after the holiday. During the six weeks leading up to Feb. 14, the dating app says there are about 58.7 million more likes compared to the rest of the year. The Super Bowl of online dating also attracts catfishers and romance scammers
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