Millions of single Americans are expected to flock to dating apps this Sunday, January 7th, marking 'Dating Sunday' – the year's busiest day for online love. Tinder predicts a 22% surge in messages and an 18% increase in likes compared to a typical Sunday. Dating experts say this first Sunday of the year has organically become a prime time for online dating, with Tinder reporting a 20-minute faster average response time on Dating Sunday. Tinder is capitalizing on the increased traffic with its 'It Starts with a Swipe' campaign. The app also highlights emerging dating trends for 2025, including 'Loud Looking', 'Kiss-met', and 'Nano-ships'.
With New Year's resolutions still burning bright, many singles have"finding love" firmly etched on their 2025 to-do lists. And if Cupid's arrow strikes, it could all start with a simple swipe right on the first Sunday of the year, coinedMillions of single Americans seeking a fresh start in their romantic lives are expected to flood dating apps this Sunday, marking the unofficial" Dating Sunday " – the year's busiest day for online romance .
Platforms capitalize on the increased traffic with dedicated marketing campaigns. Tinder, for example, launched its"It Starts with a Swipe" campaign coinciding with Dating Sunday, encouraging users to take the first step toward potential connections.shows that 2025 will be about embracing clarity, connection, and spontaneity for singles. Tinder has identified emerging trends for this yeaer, including Loud Looking, Kiss-met and Nano-ships.
During the six weeks leading up to Feb. 14, the dating app says there are about 58.7 million more likes compared to the rest of the year.The Super Bowl of online dating also attracts catfishers and romance scammers. In addition to updating your profile, it's important to protect yourself from potential future issues. There is typically a 40% increase in online daters on January 5th, but not everyone is there to find love.
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Dating Sunday: Singles Flock to Apps for Love on First Sunday of 2025Millions of single Americans are expected to turn to dating apps this Sunday, January 7th, marking the unofficial 'Dating Sunday' - the busiest day for online romance. Tinder predicts a 22% surge in messages and an 18% jump in likes compared to a typical Sunday. Dating experts say finding love is a top priority for many starting the new year. The first Sunday of January has organically become the busiest day for online dating, with Tinder reporting a 20-minute faster average response time on Dating Sunday. Tinder and other platforms capitalize on this surge with marketing campaigns. Tinder's 'It Starts with a Swipe' campaign encourages users to make the first move.
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