Ash Reynolds is an intern on the NBC News Digital Data Graphics team.
The losses keep stacking up for the U.S. wine industry. Wine sales in the U.S. last year tumbled approximately 6% from 2023, according to data from the industry data group SipSource. The drop is the latest in a long-term decline in wine demand in restaurants, bars and stores that some are calling an “existential threat” to the industry. Wine isn’t the only alcoholic drink that’s fallen on hard times; data from NIQ shows sales for beer, cider and spirits have also decreased.
“Pot is taking a big chunk out of it because it’s just another part of the party puzzle,” Decker said. “It’s one other thing that people can do.” Adding to the list of obstacles: nonalcoholic beers and spirits. Industry data shows a marked recent uptick in sales in the sector. Nonalcoholic beverages are advantageous not just for those who are wary of the health risks of alcohol, but also for the businesses serving them.
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