'I could go on and on for days about how much I am aligned with Anheuser-Busch,' UFC CEO Dana White said.
After Ultimate Fighting Championship was slammed for its partnership with Bud Light, UFC president and CEO Dana White has doubled down on his company's decision.On Tuesday, Bud Light's parent company Anheuser-Busch, and the UFC, an American mixed martial arts organization, announced a new 'multi-year marketing partnership.
He said he admired the company's core values, which he said align with his own.'It's this unbelievable, powerful, American-built business, a lot of their core values align with mine,' he said on the show.'I'm a big supporter of military and law enforcement I love their thing that they do, Folds of Honor, where they have spent something like $44 million over the last however many years for scholarships for fallen heroes, whether it's military or first responders.
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