UFC president and CEO Dana White told FOX News' Hannity that he's 'aligned' with Anheuser-Busch's support for U.S. employees, farmers, and military and first responder families.
UFC CEO and president Dana White set the record straight on "Hannity" Tuesday night regarding the sports organization’s decision to bring back Bud Light as its official beer sponsor. "When you do sponsorships, you definitely do sponsorships for the money, too. Money is definitely a part of it, but money was not the decision-making ," White told FOX News’ Sean Hannity.
"They were the first beer company that we really did business with. They were our first real big sponsor when we were getting started, and now we're back with them," White said. "I know all the controversy and everything else, but for myself, going into a long-term deal with another sponsor, I want to be with somebody that I'm actually aligned with." "They employ 65,000 Americans. They have thousands of vets that work for them.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
UFC announces Bud Light as its official beer in partnership with Anheuser-BuschUFC CEO Dana White announced Bud Light will be returning as the official beer of his sports organization despite the backlash the beer producer has experienced.
Read more »
Anheuser-Busch and UFC strike multiyear partnership, as brewer tries to turn around Bud Light salesThe Ultimate Fighting Championship and Bud Light are back in business, announcing a new marketing partnership.
Read more »
Bud Light rejoins UFC with record sponsorship deal, sources sayBud Light is once again the official beer of the UFC, with sources telling ESPN that the new agreement is the biggest sponsorship deal in the promotion's history.
Read more »
UFC partners with Bud Light as embattled beer tries to fight off Dylan Mulvaney backlash“I’m proud to announce we are back in business together,” UFC CEO Dana White said. Anheuser-Busch will be replacing Modelo as the UFC’s official beer partner.
Read more »
Bud Light Brewer, UFC Announce Exclusive Deal (No One Tell Kid Rock)CNN's Ryan Young visits the country music hot spot Nashville, Tennessee, to see how the controversy surrounding Bud Light is playing out amongst bar patrons. CNN News
Read more »