The Dallas TikTok star has received a fair share of praise and criticism for her ad with the designer bag brand.
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On Monday, the Marc Jacobs TikTok account shared a video of Smith mixing together flour, eggs water and red food coloring to form a dough. Smith then kneaded the dough until it formed into a miniature designer bag. After an hour im the oven at 350 degrees, Smith monotonously declared the “perfectly risen and red” full-sized Marc Jacobs tote ready to wear.The ad has been making quite the impression on FYPs across the app, racking up more than 11 million views so far.
Other commenters have mentioned similarities between Smith’s Marc Jacobs videos and other brand videos made by a smaller creator, Mary Korlin-Downs. Last December, Korlin-Downs collaborated with the designer brand to make a “gifting” video for the holiday season. In her video, Korlin-Downs pops a single red cherry in the oven, which magically bakes into a red Marc Jacobs bag. In another video for Levi’s, Korlin-Downs is seen mixing together a dough to roll out into a tank top.
TikTok commenters have also mentioned that this is not the first time Smith has been accused of copying others’ content. In a now-deleted video posted in June, South African TikTok creator Onezwa Mbola accused Smith of ripping off her ideas without credit. Smith denied having seen Mbola’s content.
Tiktok Marc Jacobs Dallas Influencer Marc Jacobs Tote Ad
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