Dallas influencer on a mission to ‘normalize the norm,’ one video at a time

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Dallas influencer on a mission to ‘normalize the norm,’ one video at a time
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Hubbard leads a relatively normal lifestyle that’s spawned an abnormal amount of attention on the internet.

Social media influencer Connor Hubbard, who makes videos of normal life, sets up his cellphone before demonstrating how to shoot his normal life video in his home ,Friday, June 28, 2024, in Plano.Connor Hubbard would have truly been just your average Joe if he didn’t have a following nearly the size of Dallas’ population on Instagram.

With his online presence, Hubbard’s not selling his audience anything unique with his day-in-the-life videos. But Hubbard, who recently hitHe was always passionate about social media, but never aimed to become an “influencer.” His first few stints with social media were on Vine, a short-form video sharing platform that dissolved in 2017, while he was studying finance at Oklahoma State University.

Hubbard is consistent and low maintenance with his Instagram posts, which mostly depict his day-to-day working life and taking care of his house, said his manager, Dillon Reed, who is based in Los Angeles. Reed also manages Austin-based“With the shift of Instagram being very curated and perfect, it’s very rare to find a creator or just anyone on the app showing the day to day normal life, that they’re actually like truly living, not the highlight reel,” Reed said.

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