Private equity firm CVC has announced that it has invested in A Bathing Ape after it became an independent company from fashion retailer I.T Limited.
LONDON — Private equity firm CVC Thursday announced that it has invested in A Bathing Ape after it became an independent company from fashion retailer I.T Limited, which was recently delisted from Hong Kong Stock Exchange for $168 million as it struggled with getting its online operations up to speed.
The firm said it plans to expand Bape’s presence in overseas markets such as China, the U.S. and Europe, as well as “evolving its online offering to enhance the customer experience and optimizing its marketing and sales channels through increased digitalization.” “CVC is very pleased to partner with chairman Sham [Kar Wai] and the Bape team, which has developed and expanded Bape’s position as a leading global streetwear brand. We will work closely together and drive the continued success of the business,” Jiang added.
Founded by Nigo, the godfather of urban streetwear, in 1993 in Tokyo, Bape now operates labels including A Bathing Ape, AAPE, Baby Milo, Bape Black and Mr. Bathing Ape.
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