Streetwear designer MELODYEHSANI talks about elevating consciousness and what you'll find in her first capsule collection for footlocker.
of women’s business at Foot Locker. The announcement not only heralded the inclusion of women’s perspectives in sportsportswear as an increasingly powerful force; it also highlights crucial mainstream support for Ehsani’s visionary outlook when it comes to intertwining design and activism.
Ehsani notes, though, that her entrée into a creative field wasn’t nurtured as early. “Growing up in a traditional Persian family, you kind of only see [a few] options for what you’re going to do professionally — it was like okay, I’m either going to become a doctor or a lawyer or a pharmacist,” she laughs. “[My parents] were both artists but never made any money off their art so I viewed it as something very impractical and secondary.
Her first capsule collection for the brand will launch on June 10, and is inspired by another big love in her life, basketball. It features an assortment of shapewear and athletic pieces including an organza tracksuit that was developed with Ehsani’s close friends — Toronto-raised, Bombay-based creatives Mriga Kapadiya and Amrit Kumar of the brand NorBlack NorWhite. “Sharing the platform with them was probably my favourite part of this experience,” Ehsani notes.
The event’s mandate is unsurprising given Ehsani’s general lens on life. “My mission has always been to elevate consciousness,” she says of her approach to running a business, as well as her personal philosophy. “It’s the pillar that’s always been at the core of my brand [and] it’s what I’m inspired by — when you phrase something differently [about] a particular experience for a group of people. What does it do to you, and how do you feel about it, and how do you get involved.
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