Alexandra Cheney has been named as its editor-in-chief and editorial director of the publication, which is owned by the European Watch Company.
Founded in 2013 as a pre-owned watch retail platform, it was a major player in the growth of the early pre-owned timepiece marketplace. It was acquired by Hodinkee in 2021 to bolster their retail business, then sold to the European Watch Company in 2024.
“Crown & Caliber’s loyal following made the acquisition an easy choice. Today’s relaunch evolves that community into a broader editorial home forand the world around them, with daily coverage designed to inform, inspire and entertain,” said Joshua Ganjei, chief executive officer of European Watch Company, the Boston based pre-ownedJay-Z Adds a $394K Patek Philippe Celestial to His Super Bowl Watch Collection The digital magazine launch is being led by Alexandra Cheney as its editor in chief and editorial director. Cheney is tasked with leading a team of global voices, spearheading Crown & Caliber’s transformation into a lifestyle publication at the intersection of horology, luxury, culture, travel and technology.“Excitingly, we launch with an existing, engaged audience and subscriber base across social channels and our own newsletter,” Cheney told WWD, adding that the plan is to grow the publication through a mix of depth, accessibility and real-world stories focused on luxury experiences. “Crown & Caliber is built around a mix of short, accessible reporting that encourages regular engagement, and longer, deeply reported features that establish authority via exclusive access over time. We plan to entertain our readers on the go with short articles and keep them logged on at their leisure when they can really dig into the long format stories,” she said. The editorial strategy, Cheney said, is supported by a social media presence designed to work in tandem with the reporting. “Growth will also be supported in the future through partnerships and intimate events that mirror this audience’s behavior. Experiences that allow readers to step into the world they’re reading about is our goal, whether that’s a private dinner, a test drive or a destination-focused conversation. “Our team of writers, myself included, assumes an informed, enthusiastic reader,” she explained, adding that the new publication comes out of the gate intentionally lean, “prioritizing experienced contributors, clear editorial standards and disciplined execution. Performance is evaluated through repeat readership, depth of engagement and monetization efficiency, rather than scale alone,” she said. Cheney’s strategy is that the publication will occupy a space between timepiece and luxury enthusiast credibility and cultural literacy, “an area that remains underserved,” she said. “Much of the competitive landscape tends to split between highly technical, insider or breaking news watch coverage or broad luxury lifestyle content centered on aspiration. Crown & Caliber operates where objects, taste and intelligence all meet.”Nike's New Air Max Boots Are Available Right Now, but They Won't Last LongKirkland's Nike SB Dunk Is Popping Up at Costco Stores Across the…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘Super Mario Galaxy Movie’ Super Bowl Trailer Shows Yoshi Powering UpChris Pratt returns as the title character in the animated film that Universal releases this spring.
Read more »
10 Superhero Movie Villains With the Most Aura, RankedMichelle Pfeiffer as Catwoman lying on a bed and looking at the camera in Batman Returns
Read more »
Zuby Ejiofor dominates in OT for St. John's as All-American-caliber season continuesZuby Ejiofor took over late, ensuring St. John’s winning streak was extended to 10 games Monday night.
Read more »
UK's Prince William meets Saudi Crown Prince Mohammed bin SalmanPrince William and Saudi Crown Prince Mohammed bin Salman toured At-Turaif District, in Diriyah, Saudi Arabia on Monday evening.
Read more »
Woman testifies son of Norway's crown princess raped her while she slept: 'Worst nightmare'Marius Borg Hoiby, Crown Princess Mette-Marit's 29-year-old son, is on trial facing 38 charges, including raping four women and assaults against ex-girlfriends.
Read more »
On This Date: Ken Griffey Jr. Returns Home to Reds in Blockbuster Trade With MarinersOn This Date: Ken Griffey Jr. Returns Home to Reds in Blockbuster Trade With Mariners
Read more »