Time for surveillance burgers with Marky Mark.
A woman walks into a fast-food restaurant. Then a man walks into that fast-food restaurant. They stand side by side at their own self-serve kiosk ready to tap in their orders, but they see completely different menus. The woman sees grilled chicken salads; the man sees burgers. No, it’s not a glitch. This is the latest effort by restaurants using tech to personalize the dining experience in the name of selling more food to more people—and it’s powered by artificial intelligence.
It sounds dystopian, but this technology is real, according to Restaurant Business, the industry publication thatit. Cameras on the kiosks analyze customers’ faces, allegedly categorizing them by sex, age, mood, and even how distracted they are when looking at the menu. Then the kiosks display menu items that seem more likely to appeal to them.
Mark Wahlberg is an investor and advisor to Raydiant, the California-based company behind this tech. Per Raydiant’s website, it wants to make brick-and-mortar restaurant locations “more enthralling and more akin to the internet.” To help its cause, Raydiant acquired a company called Sightcorp in January that uses cameras to collect anonymous customer data—gender, age, attention level, and the amount of time a customer spends staring at the ordering screen.
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