If you believe what you're shown, the film may be scary. But if you are a cynical baby boomer like myself, you may just question everything you see and not buy into any of it. And the great thing about the film is that either way, the film still works.
A teenage girl sits alone in front of her computer screen late at night. She seems to be recording a video, but then we realize it was just a practice run as she rearranges things in her bedroom so that it looks just as she wants to present it to the world. Then she turns on her camera and records a little intro where she informs viewers:"Casey here, welcome to my channel, today I’m going to be taking the World’s Fair Challenge.
Schoenbrun's film uses the idea of a horror game that's never really fully explored or explained. It's the"MacGuffin," which millennials probably have never heard of but older audiences who grew up with the scares of Alfred Hitchcock will recognize as the thing you think the film is about but which turns out to be totally insignificant .
Cobb is stunning. She fully embraces that Casey could be a lonely, vulnerable child or a master of manipulation, or maybe both. We see Casey scroll through videos about the bizarre things that have happened to other people who have taken the World's Fair Challenge but Schoenbrun leaves it up to each viewer to decide why Casey is doing that and how she is using the information she finds.
The film is slow, and, on a certain level, not much happens. Maybe Casey wants to imagine that crazy things are happening to her to break the monotony of her life. Or maybe she just wants her audience to think that. And then we have to wonder who her audience is — views on her videos are always extremely low — and who she thinks it is. Maybe she is doing everything just for JLB. She does one video that seems specifically aimed at just him.
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