Creating Value and Protecting Value: Essential for Organizational Success

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Creating Value and Protecting Value: Essential for Organizational Success
InnovationGrowthValue Creation
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Leaders in every role and at every organizational level must be attuned to creating new value while protecting existing value. They must encourage their teams to adopt both a creating value and protecting value mindset.

For organizations to truly innovate and grow, leaders in every role and at every organizational level must be attuned to how they are creating new value while simultaneously protecting existing value.

Just as a soccer coach must simultaneously pursue both scoring and defending, leaders must constantly focus their attention on opportunities to create value — through innovation, risk-taking, and experimentation — and to protect value — by preserving and defending key aspects of their responsibilities. Because both approaches are essential to success, organizational leaders must proactively and continually encourage their teams to adopt both a creating value and protecting value mindset when tackling their day-to-day responsibilities

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