From launching new content series to in-store promotions, retailers and beauty brands are shining a light on Black founders, brands and creators with an array of programs for Black History Month.
The retailer also unveiled its 2022 diversity, equity and inclusivity commitments, including dedicating $25 million in media investments with multicultural platforms, investing $8.5 million to brand marketing support for Black-owned, founded and led brands and launching a Brand Partner Accelerator Program, focused on early-stage brands by Black, Indigenous, People of Color. Ulta is also allocating $3.5 million to in-store merchandising support.
Highlights include a video series called Belong, featuring portraits of Sephora’s Black employees clients and brand founders. Black creators will also be spotlighted and each Thursday Sephora’s Black-owned brands will be featured on the retailer’s Instagram feed through custom content and across all of its channels, during February and beyond.
Finally, the retail is hosting a Changemakers Roundtable on its Instagram, featuring Aurora James, founder of the 15 Percent Pledge; Dr. Rose Ingleton, founder of Rose Ingleton, MD skin care, and Chris Collins, founder of World of Chris Collins Fragrance, who will share more about the mark they’ve made in beauty.which has added an array of new Black-owned brands to its assortment, bringing its total to more than 70.
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