Crawfish Boils Land Rookies in Hot Water

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Crawfish Boils Land Rookies in Hot Water
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'When the first box showed up I was, like, ‘What have we done?'' Live crawfish are getting shipped to first-time buyers who really don't know what to do with them.

BRANCH, La.—As a rule, crawfish from the Frugé family farm never went far in life.

This season, though, more of them are landing everywhere from San Francisco to New York City, including households with no clue how to handle the crustacean—which arrive still kicking—much less how to cook and eat them. Courtney Frugé fields some of the calls. One Montana family dumped their 10-pound bag of mudbugs into a plastic kiddie pool without realizing their escape artistry.

“Crawfish are like walking Legos,” Ms. Frugé said. “They link together, and they’ll flip themselves up and out of anywhere. The family was running around chasing them.” They are shipped overnight in cold packs and delivered alive. One rookie mistake is leaving them out on the doorstep. The unschooled don’t realize how perishable they are, said Justin Smith, owner of Louisiana Crawfish Company Inc. Once dead, they can go rancid in hours.

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