Cracker Barrel maintains its affordable prices despite soaring egg costs, offering rewards to loyal customers. Waffle House, on the other hand, introduces a surcharge per egg due to the unprecedented rise in prices.
Egg prices are soaring due to the ongoing bird flu outbreak, causing a ripple effect throughout the food industry. While many restaurants are grappling with the rising costs, Cracker Barrel has taken a firm stance against passing the expense onto its customers. The popular comfort-food chain has committed to maintaining its affordable pricing and is even offering an incentive for its rewards members.
Cracker Barrel reassured customers in a statement that despite the unprecedented increase in egg prices, it remains dedicated to providing delicious food at incredible values. The company highlighted its Sunrise Pancake Special, starting at $7.99, as an example of its commitment to affordability. 'We know our guests already have a lot on their plates, so we’ll just stay focused on serving up plates of delicious food at incredible value, like our Sunrise Pancake Special starting at $7.99,' the company stated. 'We’ve got you covered, all-day breakfast, lunch and dinner.'To sweeten the deal for loyal customers, Cracker Barrel is rewarding its rewards members with double 'pegs' on all egg dishes through next Wednesday. This move demonstrates the company's focus on customer retention and its willingness to absorb the increased costs. However, Cracker Barrel's approach stands in contrast to some other restaurants. Just days before Cracker Barrel's announcement, Georgia-based Waffle House introduced a 50-cent surcharge per egg, citing the need for a targeted price adjustment. Waffle House explained that this temporary surcharge, tied to the unprecedented rise in egg prices, was a more targeted approach than raising menu prices across the board. The breakfast giant, which serves approximately 272 million eggs annually, acknowledged the difficult decisions restaurants are facing in the current market. The situation begs the question: Will more restaurants follow Waffle House's lead by implementing surcharges or menu price adjustments? Or will Cracker Barrel's strategy of steadfast pricing and customer incentives prove to be a winning formula? The answer remains to be seen as the bird flu outbreak continues to impact food supply chains and egg prices remain a hot topic.
Egg Prices Bird Flu Cracker Barrel Waffle House Restaurant Pricing
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