Cracker Barrel is eyeing several changes, including new menu items and store remodeling to entice new diners and offset some of its losses since the COVID pandemic.
Cracker Barrel, America's iconic "old country store," could soon see changes as the new CEO eyes ways to make the company "more relevant" amid slipping stocks and declines among its loyal clientele over the past few years. "We're just not as relevant as we once were," Julie Felss Masino, who took over as CEO of the Tennessee-based company nine months ago, said during a recent investor call, according to CBS News.
The company unveiled a multi-faceted $700 million plan to draw in new diners, according to CBS, starting with a rebrand and with test runs of new menu items, including green chili cornbread, banana pudding and hash brown casserole shepherd's pie, across multiple locations. "The brand has lost some of its shine," Masino said during the recent call.
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