Cracker Barrel plans changes after CEO says the brand isn't relevant

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Cracker Barrel plans changes after CEO says the brand isn't relevant
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The owner of a new business on East Colfax says his journey is a story of resiliency as an immigrant entrepreneur.

Cracker Barrel's CEO said the restaurant chain has"lost its shine" and there is a new strategic plan to transform the company.Cracker Barrel CEO Julie Masino said the company has"lost some of its shine," particularly in its recovery from the pandemic.Masino said some of the restaurant's dishes haven't been updated in decades, and while that is fine for some items, like handmade dumplings, there will be room for menu updates and pricing changes.

She said Cracker Barrel began testing new menu items in February with several modified items and new items. New green chili cornbread and banana pudding were among the most popular new items, Masino said. Masino said there has been a lift of 3% in stores where the price changes started in January with no affect in store traffic.

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