With the depreciation of third-party cookies and Google's latest changes due to the new CCPA regulations, brands will have to adapt how they collect, sell and use customer data.
The new opt-out options under the CCPA mean that brands will have less data to use for marketing and advertising strategies.
As a result, every piece of data brands collect is incredibly valuable, and it's imperative they are able to analyze and understand that data so they can efficiently market to customers and improve their customer engagement. By following these steps, brands can ensure they are not only compliant with the CCPA but also set up for success as data privacy regulations continue to change in the industry.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Council Post: In The Age Of AI, Everything Is An APIWe stand at the crossroads of a monumental technological paradigm shift. As AI continues to advance, APIs are evolving in parallel to unlock and amplify this potential.
Read more »
Council Post: Re-Energizing Your Digital Transformation Initiative With Quick WinsOrganizations should assess their digital transformation progress against goals to determine if measures need to be taken to re-energize the initiative.
Read more »
Council Post: Beyond Algorithms: The AI Era In Investment FinTechThe ethical ramifications of AI in finance extend beyond just algorithmic biases.
Read more »
Council Post: The Importance Of Personalization: A Guide For LeadersRemember when the local shop owner would greet every customer by name and know their regular order?
Read more »
Council Post: The Real Concern Of BEC Attacks In Real EstateMore than ever, organizations are paying greater attention to business email compromise attacks.
Read more »
Council Post: Four Tips For Developing Successful MarTech SolutionsDon't pick the technology before you learn enough about your prospective customers and their business needs.
Read more »