Remember when the local shop owner would greet every customer by name and know their regular order?
Just like Netflix suggests what you should binge-watch next, you need tools that can predict what customers might want next.Whether they're on a smartphone or desktop, make sure customers' experiences are seamless.As the word suggests, personalization isn't a cookie-cutter operation. Lean into the strengths of your unique team to:Dive deep.
It's important to remember, though, that personalization isn't just the flavor of the month. It's an ever-evolving process that will require you to adapt as you scale. To stay on top of customers' evolving wants and needs, be sure to:Have you ever felt a tad creeped out when an ad seems too on point?At its core, personalization is an old-school business done the digital way. It's the age-old principle of understanding your customers' needs and serving it to them.
As a CEO leading a team of experts in technology and personalization, I firmly believe in the transformative power of personalization to make businesses grow."Experience-led growth" is more than a trend; it's a sustainable go-to-market strategy that should shape how a company acts. To underscore the significance, reflect upon this: Should an individual seeking a loan for a vehicle and another desperate for funds for his child's crucial surgery have an identical banking experience?
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