Paired with sophisticated language models and knowledge bases derived from actual marketing communications, generative AI can transform the digital experience.
The differences in cart language, when personalized for individual customers, are subtle but nevertheless effective. For example, a customer motivated by the emotions of urgencyPlease note, items in your cart will only be saved for the next 30 minutes.Meanwhile, the below cart language would perform better for a customer motivated by encouragement, regret and exploration:Hey, lots of people love your taste.
This application of generative AI can even extend to other components of the digital experience. Much like the algorithms behind what we see on social media, specialized generative AI models trained on customer data can transform any web page or email to serve up personalized language that motivates customers to engage and act.It’s been hard to miss generative AI’s growing use cases and potential.
It may sound nonsensical, but using generative AI to optimize words and phrases in real-time can make the digital customer experience feel more human, in turn strengthening customer relationships and capturing countless dollars otherwise left in abandoned carts. Retailers, as you’re planning for this year’s holiday shopping season, remember that your customers are best reached through personalization that appeals to their various emotions.
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