Mall of America's recipe for success includes an amusement park, pop-up stores, weddings and raves. Can local malls take a page from the country's largest shopping center?
Mall of America's amusement park is one of the ways the shopping center lures tourists and locals to make a day of their visit.
"At some point of time, you know, you reach a tipping point," says Mohal, who advises malls and retailers at the consulting firm Alvarez & Marsal. Growing by adding locations no longer works, he says, so:"Malls have now been asking, how do I create a compelling value proposition?"— not just shops but stuff to do, reasons for people to return. There are even hotels, offices and apartment complexes so a shopper may never have to leave the vicinity.
The mall started out 80% retail and 20% entertainment, but now the split is closer to 60% and 40%, says Jill Renslow, one of the executives running this place. There's a Sea Life aquarium, mini golf, arcades, escape rooms and a psychedelic fun house called Wink World. Gleaning from sister malls — New Jersey's American Dream and Canada's West Edmonton Mall — Mall of America is now building a water park.
Almost on cue, a couple rolls full-size suitcases at the edge of Nickelodeon Universe: Janelle Mayfield and Evan McManus of Louisville, Kentucky.They jumped on the light rail at the airport and discovered it drops them directly at the mall. With a few hours to kill before Airbnb check-in, they thought they'd grab a bite — but found themselves between a log chute and a climbing wall. A roller coaster thunders overhead, heading for a loop.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Black Friday At Mall Of America: The Destination For CelebrationI am the product of an ‘immersive’ retail upbringing as the son of a midcentury American merchant. I witnessed my dad and uncle go from accidental retailers to brand builders, which became the genesis for my four-decade career as a retail planner, trend forecaster, speaker and author.
Read more »
Sam Wilson Is Back in Action in New Captain America 4 ImageAnthony Mackie as Sam Wilson in his Captain America costume in Captain America: Brave New World.
Read more »
Black Friday 2024 mall hours: What N.J. malls are open and closed on Friday?Here's everything you need to know about New Jersey mall hours on Black Friday 2024
Read more »
Suburban Chicago mall has new look after $9M in renovationsThe changes come as other malls in the Chicago area undergo major transformations, including Westfield Old Orchard Mall in Skokie, Golf Mill Mall in Niles,…
Read more »
Car plunges from parking garage at suburban mallAn elderly woman escaped serious injury on Monday afternoon after her vehicle fell from a second-story parking garage at the Harlem Irving Plaza shopping mall…
Read more »
Illinois driver plunges off parking garage deck near mall: photoThe Norridge Police Department announced on Monday that a car drove off the parking deck of Harlem Irving Plaza, prompting an emergency response. The driver was later rescued.
Read more »