I am the product of an ‘immersive’ retail upbringing as the son of a midcentury American merchant. I witnessed my dad and uncle go from accidental retailers to brand builders, which became the genesis for my four-decade career as a retail planner, trend forecaster, speaker and author.
Mall of America remains an anomaly among shopping malls. Besides its ginormous 5.6 million square feet, its over 520 world-class stores and restaurants, and its indoor Nickelodeon Universe theme park, several striking statistics make it stand out.
Mall of America, by comparison, occupies a mere seven acres. It’s essentially one very big building that produces an ever-changing, immersive retail experience, like none other.
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