Colorado Pop-Up Prom Shop Welcomes Girls For The First Time Since Pandemic

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Colorado Pop-Up Prom Shop Welcomes Girls For The First Time Since Pandemic
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Saturday, dozens of Adams 12 Five Star Schools high school girls sifted through racks of prom dresses, tried them on, and finally decided on their perfect dress.

“I didn’t know what I wanted at all, so I’m kind of just trying different things and seeing what I do and don’t like about them,” said Kegan Reeves.

“It’s really a labor of love. It’s 100% donation based, 100% volunteer ran, a one-day pop up shop before prom,” said Jessica Montour, Prom Dress Exchange President. “We set up 2,000 dresses, 36 dressing rooms and welcome girls from all over the state. We have girls that come from Wyoming and even Nebraska. Prom is such a milestone event, and there’s something for everyone here.”

The goal is to help girls feel confident and beautiful, regardless of their family’s income. Each gently-used dress is $10, but the impact it has on their special night is priceless.

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