Charli XCX Outsmarts the Pop Machine on 'Crash'

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Charli XCX Outsmarts the Pop Machine on 'Crash'
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'Anti-pop star” charli_xcx delivers mega-bops that don’t dilute her art-school eccentricities on 'Crash'

is the glitziest, most maximalist version of Charli ever. But to be clear, she’s not exactly surrendering to the shiny allure of commercial fame. Charli has said she’s “very into making ultimate pop music” and that she’s been wanting her “main pop-girl moment,” but she’s also forever an art-school kid. She conceivedas a kind of concept record that interrogates the idea of an artist selling her soul to churn out mega-bops on a major label.

Not everyone has been into the new approach. People have called bullshit on the whole commercial-subversion concept, seeing it instead as an excuse for her to make “generic radio garbage.” Charli actually took a social media break after the backlash intensified, but not before reveling in her ability to stir things up.

Plus, it’s fun. The most auteur-y auteurs, like Arca, FKA Twigs, and Rosalia, have gone deeper into mainstream sound pools over the last couple of years, so Charli’s not exactly alone — she’s just more direct. She’s been honest about how much she adores the boldness of pop, and she’s been so good at crafting sticky, soaring blockbusters anyway. Here, she’s simply storming the gates head on.

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