Coca-Cola’s AI partnership with Microsoft dates back to 2020, which started off as a $250 million agreement.
Microsoft intends to use services like Azure OpenAI Service and Copilot for Microsoft 365 to help drive AI innovation for the Coca‑Cola Company and its network of independent bottlers worldwide.to the announcement made on April 23, the duo will jointly experiment with Azure OpenAI Service and other technologies “to develop innovative generative AI use cases across various business functions.”
As part of the drive, Coca-Cola migrated all its applications to Microsoft Azure. Judson Althoff, the executive vice president and chief commercial officer at Microsoft, said: Using Azure OpenAI Service, Coca-Cola is currently exploring the use of generative AI-powered digital assistants to improve performance metrics related to customer experiences, streamline operations, and improve efficiency, among other things., which started off as a $250 million agreement. “Microsoft’s capabilities help accelerate our adoption of AI to create incremental enterprise value,” said Neeraj Tolmare, senior vice president and global chief information officer for The Coca-Cola Company.
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