CNN is launching a new streaming service, aiming to capitalize on the growing demand for digital news consumption. This comes after the short-lived CNN Plus, which shut down in 2022. CEO Mark Thompson's memo details plans for original programming and partnerships, while also announcing a shift towards digital video and a lifestyle-oriented digital product. The company will also undergo layoffs affecting approximately 200 employees.
CNN is developing a new streaming service — and it sounds a lot like the one it shut down nearly three years ago. In an internal memo shared with The Verge, CNN CEO Mark Thompson says the service will give viewers the ability “to stream news programming from us on any device they choose” as part of a broader restructuring plan. CNN jumped on the streaming bandwagon in 2022 with the launch of CNN Plus, a short-lived service that shut down after just one month.
“We’ll have more to say about this new digital product in the coming months, including content plans and how we will work with our existing and future distribution partners to bring this to market.” Along with the new streaming service, Thompson’s memo also said Alex MacCallum, CNN’s executive vice president for digital products and services, will announce the company’s “first lifestyle-oriented digital product” and a “major pivot to digital video.
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Another CNN streaming service is coming, because that totally worked last timeIan Carlos Campbell is a Contributing Reporter at Engadget, where he covers the big companies making screens for your pockets, and the weird ways they intersect with entertainment industry. Prior to Engadget, Ian was an Associate Editor at Inverse focused on AR, VR and mobile technology.
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